O.Y.E. is a software solution that derives insights from public conversation among diverse audiences.

Our software allows brands and organizations to reach and engage hard-to-reach consumers & influencers. Find out in 20 minutes what we can do for you.

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Download any of these sample research papers to obtain a view of the benefits O.Y.E. provides in the analysis of diverse public conversations. We constantly update these research papers in 14 diverse industries to provide free knowledge to our audience that would like to better understand and engage diverse consumers.

What are people saying about the U.S. Navy?

What are people saying about the U.S. Navy?

Bingeing Popular TV Shows during the Coronavirus Pandemic

Bingeing Popular TV Shows during the Coronavirus Pandemic

eSports Video Game Preferences 2020 Demographics – Multicultural Insights

eSports Video Game Preferences 2020 Demographics – Multicultural Insights

Black Lives Matter Movement –  How Companies are Taking Action

Black Lives Matter Movement – How Companies are Taking Action

Female Action Movies Multicultural Analysis

Female Action Movies Multicultural Analysis

Domestic Violence during Coronavirus – Multicultural Discussion

Domestic Violence during Coronavirus – Multicultural Discussion

Reopening of the Economy after Coronavirus – Impact on the Multicultural Audience

Reopening of the Economy after Coronavirus – Impact on the Multicultural Audience

2020 U.S. Census – Multicultural Analysis

2020 U.S. Census – Multicultural Analysis

Economic Impact of Coronavirus – Multicultural Analysis

Economic Impact of Coronavirus – Multicultural Analysis

Hispanic Discussion of Coronavirus Analysis

Hispanic Discussion of Coronavirus Analysis

Kelly vs McSally: Multicultural Analysis of the 2020 AZ Senate Race

Kelly vs McSally: Multicultural Analysis of the 2020 AZ Senate Race

Hispanic Plant-Based Meat Trends – Multicultural Analysis

Hispanic Plant-Based Meat Trends – Multicultural Analysis

Multicultural Influence at CES 2020

Multicultural Influence at CES 2020

Hispanic Cancer Sentiments

Hispanic Cancer Sentiments

Hard Seltzer Brand Preferences – Multicultural Analysis 2019

Hard Seltzer Brand Preferences – Multicultural Analysis 2019

Opioid Epidemic Discussion – Multicultural Analysis 2019

Opioid Epidemic Discussion – Multicultural Analysis 2019

Top Luxury Hotels in Latin America – Multicultural Analysis 2019

Top Luxury Hotels in Latin America – Multicultural Analysis 2019

Flavored Water Brand Preferences – Multicultural Analysis 2019

Flavored Water Brand Preferences – Multicultural Analysis 2019

Casual Dining Restaurants – Multicultural Analysis

Casual Dining Restaurants – Multicultural Analysis

Laptop Brand Preferences 2019 – Multicultural Analysis

Laptop Brand Preferences 2019 – Multicultural Analysis

Disney Live Action Remakes 2019 – Multicultural Insights

Disney Live Action Remakes 2019 – Multicultural Insights

San Diego Comic-Con 2019 Multicultural Insights

San Diego Comic-Con 2019 Multicultural Insights

FIFA Women’s World Cup 2019 – Multicultural Analysis

FIFA Women’s World Cup 2019 – Multicultural Analysis

Fast Fashion Preferences – Multicultural Analysis

Fast Fashion Preferences – Multicultural Analysis

Multicultural Credit Card Preferences

Multicultural Credit Card Preferences

Multicultural Analysis for Food Delivery Apps

Multicultural Analysis for Food Delivery Apps

Multicultural Toothpaste Brand Preferences

Multicultural Toothpaste Brand Preferences

Multicultural Beer Brand Preferences

Multicultural Beer Brand Preferences

Acne Treatment Brands – Multicultural Analysis

Acne Treatment Brands – Multicultural Analysis

Hispanic Instant Coffee Preferences – Multicultural Analysis

Hispanic Instant Coffee Preferences – Multicultural Analysis

Hispanic Ice Cream Favorites – Multicultural Analysis

Hispanic Ice Cream Favorites – Multicultural Analysis

Hispanic Laundry Preferences – Multicultural Analysis

Hispanic Laundry Preferences – Multicultural Analysis

Fast-Food Hamburger Chains – Multicultural Analysis

Fast-Food Hamburger Chains – Multicultural Analysis

Multicultural Coffee Consumption – 2018 Analysis

Multicultural Coffee Consumption – 2018 Analysis

Black Friday & Cyber Monday – Multicultural Analysis

Black Friday & Cyber Monday – Multicultural Analysis

Cereal Brands – Multicultural Analysis

Cereal Brands – Multicultural Analysis

Energy Drinks – Multicultural Analysis

Energy Drinks – Multicultural Analysis

Comparing Banking Brands – Multicultural Analysis

Comparing Banking Brands – Multicultural Analysis

2018 Midterm Election – Multicultural Analysis

2018 Midterm Election – Multicultural Analysis

Back to School – Multicultural Analysis

Back to School – Multicultural Analysis

Pizza Chains – Multicultural Analysis

Pizza Chains – Multicultural Analysis

Hurricane Florence – Multicultural Analysis

Hurricane Florence – Multicultural Analysis

#DiversityInTech – Multicultural Analysis

#DiversityInTech – Multicultural Analysis

The #MeToo Movement – Multicultural Analysis

The #MeToo Movement – Multicultural Analysis

Mulan – Multicultural Film Insights

Mulan – Multicultural Film Insights

Hispanic and African American Soccer Passion – The World Cup Final

Hispanic and African American Soccer Passion – The World Cup Final

Do Multicultural Consumers Really Like the Kardashians?

Do Multicultural Consumers Really Like the Kardashians?

Hispanic Auto Insurance Options Conversation Analysis

Hispanic Auto Insurance Options Conversation Analysis

Incredibles 2 – Multicultural Online Conversation Analysis

Incredibles 2 – Multicultural Online Conversation Analysis

Hispanic Data: World Cup 2018 Shows Hispanic Enthusiasm for the Game

Hispanic Data: World Cup 2018 Shows Hispanic Enthusiasm for the Game

Solo: A Star Wars Story – Online Conversation Analysis

Solo: A Star Wars Story – Online Conversation Analysis

Marvel’s Avengers: Infinity War – Online Conversation Analysis

Marvel’s Avengers: Infinity War – Online Conversation Analysis

Salty Snacks – Hispanic Online Conversation Analysis

Salty Snacks – Hispanic Online Conversation Analysis

Cash Apps – Hispanic Online Conversation Analysis

Cash Apps – Hispanic Online Conversation Analysis

Convenience Stores – Hispanic Consumer Insights Analysis

Convenience Stores – Hispanic Consumer Insights Analysis

United States Gun Reform – Online Conversation Analysis

United States Gun Reform – Online Conversation Analysis

2018 SXSW Conference and Festival Online Conversation Analysis

2018 SXSW Conference and Festival Online Conversation Analysis

2018 MLB Spring Training – Online Conversation Analysis

2018 MLB Spring Training – Online Conversation Analysis

The 2018 Oscars – Online Conversation Analysis

The 2018 Oscars – Online Conversation Analysis

U.S. Health Insurance – Online Conversation Analysis

U.S. Health Insurance – Online Conversation Analysis

Marvel’s Black Panther – Online Conversation Analysis

Marvel’s Black Panther – Online Conversation Analysis

Dating Apps – Online Conversation Analysis

Dating Apps – Online Conversation Analysis

Super Bowl LII Hispanic Brand Preferences – Online Conversation Analysis

Super Bowl LII Hispanic Brand Preferences – Online Conversation Analysis

2018 US Government Shutdown Online Conversation Analysis

2018 US Government Shutdown Online Conversation Analysis

75th Annual Golden Globes Awards – Online Conversation Analysis

75th Annual Golden Globes Awards – Online Conversation Analysis

Christmas Movies 2017 Online Conversation Analysis

Christmas Movies 2017 Online Conversation Analysis

Pixar’s Coco Online Hispanic Conversation Analysis

Pixar’s Coco Online Hispanic Conversation Analysis

Miss Universe 2017 Online Conversation Analysis

Miss Universe 2017 Online Conversation Analysis

Hispanic Millennial Eating Habits Report

Hispanic Millennial Eating Habits Report

Streaming Usage Among Hispanics Report

Streaming Usage Among Hispanics Report

Team Preferences Among Hispanic Football Fans Report

Team Preferences Among Hispanic Football Fans Report

Jane The Virgin Hispanic TV Research Report

Jane The Virgin Hispanic TV Research Report

Mexico Elections Analysis: Gubernatorial 2017

Mexico Elections Analysis: Gubernatorial 2017

Hispanic Lottery Research Report

Hispanic Lottery Research Report

Hispanic Online Shopping 2016 Report

Hispanic Online Shopping 2016 Report

Hispanic MLS Players Analysis Report

Hispanic MLS Players Analysis Report

2016 DATOS Hispanic Market Report

2016 DATOS Hispanic Market Report

Soy Milk Latino Report

Soy Milk Latino Report

Rio Olympics Hispanic Report – 2016

Rio Olympics Hispanic Report – 2016

Hispanic Nutritional Supplements Report

Hispanic Nutritional Supplements Report

Hispanic Beauty Study Report

Hispanic Beauty Study Report

Budweiser Name Change Research Analysis

Budweiser Name Change Research Analysis

Latino Voters 2016 Voters Social Intelligence Report

Latino Voters 2016 Voters Social Intelligence Report

Hispanic Home Purchase Decisions

Hispanic Home Purchase Decisions

Hispanic Netflix Report – OYE! Business Intelligence

Hispanic Netflix Report – OYE! Business Intelligence

Hispanic Arizona Universities Research

Hispanic Arizona Universities Research

Hispanic Zika Virus Research Report

Hispanic Zika Virus Research Report

Hispanic Super Bowl Research Report

Hispanic Super Bowl Research Report

Hispanics Black Friday Research Report

Hispanics Black Friday Research Report

Hispanics Movie Marketing   – Research Report

Hispanics Movie Marketing – Research Report

Hispanic Education Report : 2015 DATOS Report

Hispanic Education Report : 2015 DATOS Report

Hispanic NBA Research Report

Hispanic NBA Research Report

OYE! Hispanic Millennial Report

OYE! Hispanic Millennial Report

Quick Foods Hispanic Research Report – OYE! Business Intelligence

Quick Foods Hispanic Research Report – OYE! Business Intelligence

Hair Care Hispanic Research Report

Hair Care Hispanic Research Report

OYE! Financial Services Report

OYE! Financial Services Report

2016 Hispanic Presidential Report

2016 Hispanic Presidential Report

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O.Y.E. Helps Companies Reach Hispanic Markets. They have developed a robust platform to collect and analyze illuminating information about Hispanic consumers to provide brands with actionable insights to drive their marketing strategies.

O.Y.E. tracks, subdivides and monitors real-time online conversations to help clients make educated business decisions and develop culturally relevant communications.

O.Y.E. collects data real-time to inform their clients on ethnicity, gender, geographic location, and more.

O.Y.E. is a data analysis solution that analyzes, monitors, and reports online conversations among Hispanics offering brands and organizations a unique opportunity to develop culturally-relevant communication strategies.

Clients we serve

Features

Geo Targeted Analysis

Find where diverse consumers are discussing your company, anywhere in the nation or world.

Sentiment Analysis

Understand how the diverse consumer feels about your brand or industry whether they speak Mandarin, Spanish, Tagalog and more. Know thy audience.

Gender Segmentation

Women may purchase your product in store, but how are men online discussing your brand’s ad campaign? How can online chatter affect sales in the long term?

Online Trends

When diverse consumers discuss your organization, where are they? Which topics drive conversation? Do more acculturated Hispanics discuss your brand more openly than their less acculturated peers? Let us answer this for you.

Volume of Conversations

Do African American consumers discuss one of your competitors more while Asian Americans debate yet another? Let O.Y.E. provide the analysis.

Purchase Intent

Do diverse customers mention their interest in buying your newest product? What drives consumers to share content online that matches up with your team’s KPIs? We will find this for you.

Our Stories

Coronavirus Discussion – Latinx Economic Impact

Coronavirus Discussion – Latinx Economic Impact

Coronavirus Latinx Economic Impact Update As a follow up from the past two weeks (week 1 video and week 2 video) the OYE team breaks down various trends in U.S Hispanic conversations regarding COVID-19. In this video, OYE software was used to listen via social media...

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We have learned much from the 550 million public conversations the O.Y.E. algorithm has processed. Find out what we can do for you.