Multicultural Government
Market Research


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Multicultural Government Market Research

Make the world a better place – one message at a time.

O.Y.E. provides national and international government organizations a timely assessment of online multicultural conversations that can be used to assess campaign effectiveness as well as to determine resource allocation priorities. Download the multicultural government market research report from this page.

 In a Zika virus analysis a few years back, it was found that online users in Latin America, as well as U.S. Hispanics, mentioned specific cases of Zika and birth defects most often when discussing the issue online.

In the same study, a large portion of sentiment analyzed was neutral, referring to the tendency among Hispanic online users to share information about the virus while the largest segment of positive sentiment was for treatment conversations.
Hispanic women mentioned travel and birth defects most often, at 69% and 61% respectively. Men favored posting about prevention (48%) in regards to the Zika virus.
Conversation among Hispanics in Latin America about the Zika virus thrived in Mexico and trickled down throughout South America.



The Challenge

JobsOhio, an economic development organization helping companies seize innovative growth opportunities in Ohio, approached O.Y.E. as a partner with the goal to identify talent in the state of Ohio and nationwide as well. The plan was to monitor 15 different professions via social media, websites, and forums to observe online conversations to find talent, trends, and partnership opportunities for end clients of JobsOhio.

Our Approach

O.Y.E. gathered dozens of keywords for each of 15 professions along with terminology and hashtags associated with these professions in order to find relevant online conversations on a monthly basis. O.Y.E. created monthly reports based on the data collected for each profession as well as data-driven insights. Also, O.Y.E. provided benchmarks for each profession to keep track of important metrics such as volume, gender, keywords and hashtags, and more. By this, end-clients of JobsOhio were able to keep track of talent and trends for these 15 professions.


By offering our partner consistent reporting with competitive insights, O.Y.E has helped JobsOhio end-clients not only to retain talent in the state of Ohio, but to also identify and attract talent nationwide.
O.Y.E. helps organizations collect and analyze key metrics among digital consumers.