Among many insights provided to soccer aficionados, it was found that Hispanic men dominated online conversation versus Hispanic women. Orlando City SC (23%) saw the most online mentions from Hispanic women among all five MLS teams analyzed. Regarding specific teams, the New York Red Bulls had the lowest volume of total mentions overall (both Hispanic and non-Hispanic), but interestingly had the highest Hispanic proportion (26%). On the contrary, Seattle Sounders FC had the most mentions overall, but had the lowest Hispanic proportion with only 7%.
Industry Reports & Analysis