Hispanic Sports Market Research

On your mark, get set, go with the Latino sports fan.

Cristiano Ronaldo is the most followed sports figure on Instagram with a whopping 82 million+ followers. However, don’t believe that Hispanics only watch fùtbol; in fact Hispanics over-index in their following of both NBA basketball as well as the NFL.   Learn more about Hispanic Sports Market Research.

  • Hispanic NBA fans, while followers of fellow Hispanic players such as the Gasol brothers, also follow mainstream favorites such as Lebron James and Steph Curry at rates equal to that of the general market.
  • While Latino men dominate sports conversations by as much as a 5:1 ratio, women outperformed men when it came to Super Bowl advertising conversation.
  • Personal stories shared by MLS stars spurred heavy retweeting and comments propelling certain Hispanic players past their peers in soccer conversation.
  • During the 2016 Rio Olympics it was found that basketball, with its star-studded cast of NBA players, drove more conversation than soccer among Hispanic fans.


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