About O.Y.E.

O.Y.E. is a language-neutral data analytics solution that turns data into actionable insights from online conversations collected among multicultural consumers regardless of the language they speak. Our proprietary algorithm effectively tracks, segments, and monitors real-time online conversations among the fastest growing ethnic groups in the U.S.

The Problem

The issue with current social listening software is that they do not adequately Identify, Measure and Analyze ongoing multicultural conversations on different social media channels such as Instagram, Facebook, Twitter, blogs and more.

Current Software:

Can’t Identify multicultural consumers adequately.

Can’t Measure sentiment, interests, and social channel of choice for people of African or Asian descent residing in different countries.

Can’t Analyze English speaking Hispanics and compare them to Spanish or Bilingual speaking consumers.

The Solution

O.Y.E. turns data into actionable insights. It identifies influencers by gender and ethnicity. It analyzes English and Spanish speaking U.S. Hispanics and determines preferences between ALL ethnicities in ALL countries worldwide.

How it Works

Gathering Data – O.Y.E. software gathers online data directly from the source via API connections to social media platforms as well as gathered from over 1,000,000 of the most trafficked online blogs, forums, and mainstream media websites.

Proprietary Algorithm – The OYE algorithm has continuously been refined since 2015 in order to provide the most accurate likelihood that any given piece of online content is shared from a multicultural consumer.

Analytics – OYE provides finalized reports with insights and recommendations so that our clients can make educated decisions regarding their target markets.

Our Team

Natasha
Pongonis

CEO

Eric
Diaz

CFO

Dan
Diman

CTO

Samantha
Cambuston

Bilingual Analyst

Christian
Arenas

Digital Analyst

Focus Groups interview a dozen people. Surveys call thousands. O.Y.E. provides insights based on MILLIONS of public conversations. Which should you choose?