Hispanic Beauty Market Research Report

Expand your Beauty Brand's Role with the Influential Hispanic Shopper

2015 shows that Hispanic consumers represent a major source of growth within the $60 Billion+ U.S. beauty category. In fact, while segments such as hair care, personal care, and shaving needs are seeing declines in the industry, they are experiencing significant growth within the Hispanic market. Download the Hispanic beauty market research report below!

  • The average U.S.-born Hispanic household spends an average $275 on beauty each year, compared with $267 for foreign-born Hispanics. That number drops to $213 annually for non-Hispanics.
  • OYE! has extensive experience working with Global 2000 brands within the beauty industry and has helped these brands to understand which types of campaigns resonate with the dynamic Hispanic consumer.
  • OYE! data shows that certain beauty brands drive acculturated, English-speaking Hispanic consumers┬áto their product, while other beauty brands are found to resonate online with Spanish-speaking U.S. Hispanics.
  • Competitive brands in the beauty space are found to have different strategies on alternative social channels; OYE! helps determine which plans create conversations with the Hispanic consumer.


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