Due to O.Y.E.’s social listening efforts, numerous insights of value were discovered. For instance, it was found that the majority of Hispanics spoke in English about universities. This observation provided guidance into the language of content ASU should use to attract future students.
ASU had a higher volume of mentions from Hispanics overall, but other schools such as UCLA had a higher percentage of Hispanic mentions (15.7%) over ASU (11.1%).
Opportunities for improvement were discovered for ASU, including that other schools such as UCLA had a higher positive sentiment in mentions of their university.
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