Back to School
Multicultural Analysis

Project Description

Every fall, new and returning students start the school year off with new outfits, new supplies, and new teachers. While some dread going back, others are excited to start a new chapter of their lives and learn at elementary, high school, and university levels. Find out what Hispanic and Black American students, teachers, and parents have to say about the back-to-school season of 2018.

In this report, O.Y.E. software was utilized to deliver multicultural insights based on a sample of 180,000 social media conversations on about back to school topics gathered from Twitter between 08/27/2018 – 09/23/2018. Download the free report with your name and email at right to receive a comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities. Additional features of the report include: 

  • Topic analysis comparisons between Hispanic and Black American consumers
  • Topic analysis comparisons between English-speaking, Spanish-speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and Black American consumers
  • Comparisons between top influencers from the Hispanic and Black American audiences

Download the Report