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My O.Y.E. Internship Experience

My O.Y.E. Internship Experience

My name is Dylan McKay and I was an intern at the O.Y.E Phoenix office in the summer of 2022. With the pressures of finding a summer internship while the spring semester of my Junior year ended, a huge weight was lifted off my shoulders when O.Y.E. and Nativa co-founder, Eric Diaz messaged me about scheduling an interview with him. I knew this was the perfect opportunity to start my professional career, so I had to kill the interview. Right off the bat, I knew this company was the perfect fit for me. Going into the internship I was unsure what type of marketing so I was excited to learn a wide range of marketing tactics that would help me in my future. I was also excited to work under Eric’s supervision because of his marketing knowledge. On the first day, I finally got to meet Eric in person as well as Justin, Gabriela, and Josh who all helped me in my day-to-day work here at O.Y.E. The casual work environment and the helpfulness of my co-workers made this job so much more...

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My O.Y.E. Internship Experience

My O.Y.E. Internship Experience

My name is Dylan McKay and I was an intern at the O.Y.E Phoenix office in the summer of 2022. With the pressures of finding a summer internship while the spring semester of my Junior year ended, a huge weight was lifted off my shoulders when O.Y.E. and Nativa...

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My Experience as a Post-Grad Marketing Intern

My Experience as a Post-Grad Marketing Intern

Post-Grad in the COVID-19 Era As a December 2020 graduate from Arizona State University, I quickly learned that navigating the COVID-19 era job market was no easy task. After applying for countless marketing jobs and hearing nothing back from recruiters, I took a...

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Get To Know O.Y.E. Cofounder Eric Diaz

Get To Know O.Y.E. Cofounder Eric Diaz

Recently, Eric Diaz, Partner and Cofounder of O.Y.E. Intelligence, was interviewed by Shoutout Arizona. In the article, Eric revealed which experiences and people have influenced him throughout his career, which included the four most valuable business lessons he...

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Hispanic Cancer Analysis

Hispanic Cancer Analysis

How different types of Cancer affect the Hispanic Audience Cancer is one of the world's largest health problems. The Global Burden of Disease estimates that 9.56 million people died prematurely as a result of cancer in 2017. Every sixth death in the world is due...

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CES 2020 Hispanic Audience Analysis

CES 2020 Hispanic Audience Analysis

The CES 2020 Hispanic Audience CES is one of the biggest tech conferences in the United States that happens every year. According to CES itself, there were more than 4,400 companies exhibiting, over 250 conference sessions and more than 170,000 attendees from 160...

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Inspirational Female Influencer: @NotBasicBlonde_

Inspirational Female Influencer: @NotBasicBlonde_

"There's something so special about a woman who dominates in a man's world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer." These are the words of the famous global artist, Rihanna. Inspiration from these...

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The Hispanic Opinion on Healthcare

The Hispanic Opinion on Healthcare

[vc_row][vc_column][vc_column_text] Hispanic Conversation on Social Media Through analysis of 3,500 tweets. using OYE software, common themes and insights were discovered about what opinions Hispanics have in regards to healthcare. This is seen through the thousands...

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Highlights from SXSW 2019 Co-Founders Top 5

Highlights from SXSW 2019 Co-Founders Top 5

On the final day I was at 2019 South by Southwest (SXSW), a colleague approached me and asked, "So what have you seen that rocked your world?" I looked blankly at her and responded, "Well, nothing actually. It's rather par for the course." But I really do like the...

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Pop-Culture & Sports Hispanic Tracker

Pop-Culture & Sports Hispanic Tracker

OYE! is a business intelligence solution that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak. Our propriety algorithm is able to identify U.S. Hispanic influencers & micro-influencers and track...

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Hispanic Analysis of Miss Universe Pageant 2017

Hispanic Analysis of Miss Universe Pageant 2017

The Miss Universe international competition is one of the most important and publicized beauty pageants, viewed by millions worldwide. The yearly competition is a stage where empowered women come forth and exhibit the confidence that has driven them to achieve their...

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Hispanic Millennials Diet Preferences

Hispanic Millennials Diet Preferences

The diets of US Hispanics are thought to be heavily influenced by their countries of origin. Thus, Hispanic millennials diet preferences may then be influenced by parents and even grandparents who teach eating habits and diets to these young adults. In this study,...

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Game of Thrones Hispanic Audience Report

Game of Thrones Hispanic Audience Report

"I won't be knitting by the fire while I have men fight for me." - Game of Thrones character Lyanna Mormont during episode 1 of season 7. Those words echo in the ears of Game of Thrones fans everywhere; impressed with the courage shown by the female protagonist. And...

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Latina Female Tech Founders OYE! CEO at White House

Latina Female Tech Founders OYE! CEO at White House

Columbus startup founder Natasha Pongonis of OYE! was at the table in March when Hispanic business owners from around the country met at the White House. "She (of Ivanka Trump) came with a notebook, willing to hear anybody’s stories," the entrepreneur said of the...

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Latin American Celebrity Influence and Social Listening

Latin American Celebrity Influence and Social Listening

OYE! co-founder Eric Diaz was featured in Inc. Magazine's article on the value of social listening when marketing Latin American celebrity influence, and the purchase power of Hispanics. Read a snippet below or read the full article from the February 2017 issue of...

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2016 Latino Political Tracker 9/27 – 10/2

2016 Latino Political Tracker 9/27 – 10/2

Entering the fourth week the 2016 Latino Political Tracker, OYE! continues to analyze conversations of U.S Hispanics including a focus on Trump Hispanics volume, sentiment, gender, and language. This week our team saw some changes in the numbers when looking at the...

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TechAZ Features OYE Co-Founder and CFO, Eric Diaz

TechAZ Features OYE Co-Founder and CFO, Eric Diaz

Eric Diaz is the CFO for OYE! Business Intelligence, a software platform that provides business insights to Fortune 500 companies, federal government organizations, and large public universities. This platform helps those organizations provide better marketing...

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Hispanics Talk National Preparedness Month

OYE! technology can analyze real-time and historical online conversations. This past September during National Preparedness Month, the OYE! team decided to analyze Instagram to see what Hispanics and non-Hispanics said about preparing for natural disasters. OYE!...

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U.S. Hispanics, Sports Marketing and the 2015 NBA Playoffs

U.S. Hispanics, Sports Marketing and the 2015 NBA Playoffs

Columbus, Ohio - To many people, April means nice weather and flowers, spring cleaning, and perhaps planning for summer vacation.  But for basketball fans, April means one thing: the 2015 NBA Playoffs and all the sports marketing that comes with it. The playoffs are...

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Jane The Virgin Captures the Hearts of Latinos

Jane The Virgin Captures the Hearts of Latinos

Columbus, Ohio – By now you have probably heard all about the TV show that has become one of the greatest sensations across the US: Jane The Virgin. The show tells the story of the daughter of a teen mother, Jane Villanueva, who grew up determined not to repeat her...

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Oye selected for the 10X Accelerator Class of 2013

Oye selected for the 10X Accelerator Class of 2013

 Company Description: OYE! is a business intelligence tool that provides companies with unique insights into Spanish and Spanglish conversations online. This tool effectively tracks, segments, and monitors real-time online conversations so our clients can make...

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