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Black or African American? – OYE Software Updates its Terminology

Black or African American? – OYE Software Updates its Terminology

At O.Y.E. we are continually searching and listening to online conversations to create multicultural reports on trending topics. In these last few weeks, we used our software to analyze company response and support of the Black Lives Matter movement. Along with this work, we examined the terminology we used to identify multicultural conversations online. Currently, within O.Y.E. software, we use the term African American to identity any conversation shared or posted by a black person who resides in the United States. However, we learned from our recent research that many members of the black community do not prefer the term African American as they were born in the U.S. and may not feel a connection to Africa, the continent. So, we dug a bit further. We asked our peers and partners from the black community to settle on which term, Black or African American, would be most appropriate to use in OYE research analysis. Black or African American? In a recent article on the topic of which...

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Coronavirus Discussion – Latinx Economic Impact

Coronavirus Discussion – Latinx Economic Impact

Coronavirus Latinx Economic Impact Update As a follow up from the past two weeks (week 1 video and week 2 video) the OYE team breaks down various trends in U.S Hispanic conversations regarding COVID-19. In this video, OYE software was used to listen via social media...

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Hispanic Cancer Analysis

Hispanic Cancer Analysis

How different types of Cancer affect the Hispanic Audience Cancer is one of the world's largest health problems. The Global Burden of Disease estimates that 9.56 million people died prematurely as a result of cancer in 2017. Every sixth death in the world is due...

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CES 2020 Hispanic Audience Analysis

CES 2020 Hispanic Audience Analysis

The CES 2020 Hispanic Audience CES is one of the biggest tech conferences in the United States that happens every year. According to CES itself, there were more than 4,400 companies exhibiting, over 250 conference sessions and more than 170,000 attendees from 160...

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Inspirational Female Influencer: @NotBasicBlonde_

Inspirational Female Influencer: @NotBasicBlonde_

"There's something so special about a woman who dominates in a man's world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer." These are the words of the famous global artist, Rihanna. Inspiration from these...

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The Hispanic Opinion on Healthcare

The Hispanic Opinion on Healthcare

[vc_row][vc_column][vc_column_text] Hispanic Conversation on Social Media Through analysis of 3,500 tweets. using OYE software, common themes and insights were discovered about what opinions Hispanics have in regards to healthcare. This is seen through the thousands...

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Co-Founder’s Top 5 Highlights from SXSW 2019

Co-Founder’s Top 5 Highlights from SXSW 2019

On the final day I was at 2019 South by Southwest (SXSW), a colleague approached me and asked, "So what have you seen that rocked your world?" I looked blankly at her and responded, "Well, nothing actually. It's rather par for the course." But I really do like the...

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Pop Culture & Sports Hispanic Tracker

Pop Culture & Sports Hispanic Tracker

OYE! is a business intelligence solution that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak. Our propriety algorithm is able to identify U.S. Hispanic influencers & micro-influencers and track...

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Hispanic Analysis of Miss Universe Pageant 2017

Hispanic Analysis of Miss Universe Pageant 2017

The Miss Universe international competition is one of the most important and publicized beauty pageants, viewed by millions worldwide. The yearly competition is a stage where empowered women come forth and exhibit the confidence that has driven them to achieve their...

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Hispanic Millennials Diet Preferences

Hispanic Millennials Diet Preferences

The diets of US Hispanics are thought to be heavily influenced by their countries of origin. Thus, Hispanic millennials diet preferences may then be influenced by parents and even grandparents who teach eating habits and diets to these young adults. In this study,...

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Game of Thrones Hispanic Audience Report

Game of Thrones Hispanic Audience Report

"I won't be knitting by the fire while I have men fight for me." - Game of Thrones character Lyanna Mormont during episode 1 of season 7. Those words echo in the ears of Game of Thrones fans everywhere; impressed with the courage shown by the female protagonist. And...

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OYE! CEO Among Latina Female Tech Founders at White House

OYE! CEO Among Latina Female Tech Founders at White House

Columbus startup founder Natasha Pongonis of OYE! was at the table in March when Hispanic business owners from around the country met at the White House. "She (of Ivanka Trump) came with a notebook, willing to hear anybody’s stories," the entrepreneur said of the...

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Latin American Celebrity Influence and Social Listening

Latin American Celebrity Influence and Social Listening

OYE! co-founder Eric Diaz was featured in Inc. Magazine's article on the value of social listening when marketing Latin American celebrity influence, and the purchase power of Hispanics. Read a snippet below or read the full article from the February 2017 issue of...

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2016 Latino Political Tracker 9/27 – 10/2

2016 Latino Political Tracker 9/27 – 10/2

Entering the fourth week the 2016 Latino Political Tracker, OYE! continues to analyze conversations of U.S Hispanics including a focus on Trump Hispanics volume, sentiment, gender, and language. This week our team saw some changes in the numbers when looking at the...

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TechAZ Features OYE Co-Founder and CFO, Eric Diaz

TechAZ Features OYE Co-Founder and CFO, Eric Diaz

Eric Diaz is the CFO for OYE! Business Intelligence, a software platform that provides business insights to Fortune 500 companies, federal government organizations, and large public universities. This platform helps those organizations provide better marketing...

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Hispanics Talk National Preparedness Month

OYE! technology can analyze real-time and historical online conversations. This past September during National Preparedness Month, the OYE! team decided to analyze Instagram to see what Hispanics and non-Hispanics said about preparing for natural disasters. OYE!...

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U.S. Hispanics, Sports Marketing and the 2015 NBA Playoffs

U.S. Hispanics, Sports Marketing and the 2015 NBA Playoffs

Columbus, Ohio - To many people, April means nice weather and flowers, spring cleaning, and perhaps planning for summer vacation.  But for basketball fans, April means one thing: the 2015 NBA Playoffs and all the sports marketing that comes with it. The playoffs are...

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Jane The Virgin Captures the Hearts of Latinos

Jane The Virgin Captures the Hearts of Latinos

Columbus, Ohio – By now you have probably heard all about the TV show that has become one of the greatest sensations across the US: Jane The Virgin. The show tells the story of the daughter of a teen mother, Jane Villanueva, who grew up determined not to repeat her...

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Oye selected for the 10X Accelerator Class of 2013

Oye selected for the 10X Accelerator Class of 2013

 Company Description: OYE! is a business intelligence tool that provides companies with unique insights into Spanish and Spanglish conversations online. This tool effectively tracks, segments, and monitors real-time online conversations so our clients can make...

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