Industry Reports & Analysis
Based on the volume and sentiment of online conversations in Spanish and Spanglish, O.Y.E. found that the Hispanic community had a much stronger affinity toward the Charmin bears brand mascot than the general population. The Charmin bears had in fact become a part of Hispanic daily life and online conversation. O.Y.E. found that online Hispanics often used the term abrazos Charmin (translates to Charmin hugs) in their conversations. Teenage girls were so fond of the brand that they even were discovered referring to their boyfriends as their osito Charmin (little Charmin bear)! Through online listening, Charmin learned that there was a significant difference between how the Hispanic market and the general market felt about their brand and their most recent ad campaign. Charmin was impressed with the data insights into the deep connection between the brand and the Hispanic community and these insights were used to influence future Hispanic marketing communications.
We have learned much from the 550 million public conversations the O.Y.E. algorithm has processed. Find out what we can do for you.