Laptop Brand Preferences | Multicultural Analysis

Project Description

Laptops have become more and more popular throughout the years. The uses for laptops have skyrocketed, as people use them at school, for recreation, at work, among many other uses. However, the multicultural market has a unique perspective on laptop preferences regarding what they like and dislike within the computers that they use.

In this report, OYE! software was utilized to deliver Hispanic and African American insights based on social media conversations on Twitter about their laptop preferences based on five brands, Apple, Dell, HP, ASUS, and Lenovo, during the dates of August 17th – September 17th, 2019. Insights cover ethnicity, language, location, category analysis, and top multicultural influencers.


This analysis was extrapolated from a sample of 198,710 Twitter conversations online discussing their multicultural laptop preferences, of which 4,517 were from verified Hispanics and 2,134 were from verified African Americans. Download the free Sample Version with your name and email at the right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.

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