What are Minorities Driving | A Social Media Analysis of Popular Car Brands
In this report, the O.Y.E. social listening tool was implemented to gather insights regarding what popular car brands minorities are driving. The Car brands which were analyzed in this report are BMW, Chevrolet, Ford, Honda, Nissan, and Toyota. The minorities driving the conversation discussed ideas such as support for their favorite brand, asking for opinions regarding a car choice, and giving their opinion on someone else’s car.