When monitoring social media forums for the topics regarding the state of Mexico politics including Instagram and Twitter, Vasquez Mota had the highest proportion of absolute mentions at 44% total. She was followed by candidate Del Mazo who had a proportion of 31%.
A high percentage of males were actively sharing conversations about state of Mexico politics. Hispanic males mentioned Del Mazo (69%) by a large margin over females (31%). Surprisingly, males were leading the overall conversation regarding Gomez (85%) over females (15%). Vasquez Mota saw the strongest engagement from the female audience (44%).
Del Mazo, the eventual campaign winner, had the strongest positive sentiment (55%), followed by Vazquez Mota with a slightly smaller margin (54%). Gomez led negative sentiment (10%), however, closer review shows that many of these posts included negative language not directed towards the candidate herself, but to her competitors. These posts typically included a popular hashtag among Gomez’s followers, #UnidosconDelfina.
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