Multicultural Influencer Platform

We discover multicultural influencers and send them custom boxes with your products delivering memorable experiences

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Contact us today to learn more about O.Y.E. Multicultural Influencer Platform

Multicultural influencer platform

What we do?

Today, in a world where almost everything is digital, brands need creative ways to market their products in a cost-effective manner. The OYE platform provides our clients with access to multicultural influencers who request a complimentary product or swag item from our clients to try.

These unpaid influencers receive our custom box and then post on their social media, reaching their thousands of engaged followers about our clients’ brand and products

How does your company measure Multicultural KPIs?

We Connect Brands With Micro-influencers (True Consumers) Online to Drive Measurable Results. Our influencers post creative engaging content that get views!

@Soyregia posted for FUD and her instagram post received 28,160 views and 741 likes!

This Instagram post from @Iamtyannah got 23,600 views and 2,300 likes!

@Cookingwithlove_4my5 posted a very re-grammable picture on her Instagram!

@Dlondo24 posts a picture of himself beach-side, rocking a look from our client Got2b hair products.

Multicultural influencer Platform

Our Process?

Our team uses OYE software to find top multicultural social media influencers that match your target audience.

Our team ships your swag or products to these top influencers, ensuring delivery as quickly as same-day!

Your influencers receive your care package, love it, and share User Generated Content (UGC) on their social channels, write blogs, create un-boxing videos and more!

Managing the receiving, packaging, and shipping orders to multicultural influencers can take significant time and money! We understand that your plate is already full, which is why we created the OYE platform to offer a one-stop-shop and handle everything including:

01 Identify

Finding multicultural influencers that match your specific guidelines.

03 Logistics

Procurement, packaging, and fulfillment of all needed materials in order to supply the experience/product/swag to influencer.

02 Gather

Communicating and obtaining addresses from multicultural influencers.

04 Customization

Handwritten cards that use their @name to give a personal experience for each influencer.

How it Works

Fast & Simple is how it should be!

We understand that your world is already hectic which is why we made it simple to join the OYE Multicultural Influencer Platform in 2 easy steps!

Step 1: Generate Campaign Details

We’ll help you select the quantity of monthly influencers and identify other key components to make sure your campaign is optimized for the best ROI possible. Campaign details include:

Name of campaign
Influencer industry(ies) (Beauty, Sports, Entertainment, Food, etc)
Social Media Channels (Twitter, Instagram, Facebook, YouTube, etc.)
Campaign Hashtag (for influencers to use when posting about the product on their social media)
The date range of campaign
Influencer criteria (for example competitive brands to avoid, age preferences, etc.)
Regions (national, regional, etc)

Step 2: Product Details

We’ll help you choose the best products or swag and get the details about them to provide influencers all the information they need to create the best content for your brand! Product details include:

Product/Swag Name
Product/Swag Description
Product/Swag URL
Product/Swag Value
Product/Swag Weight

Once we receive the products or swag from you, then we take care of everything else!

Multicultural influencer Platform

4 Benefits of Using OYE Influencer Platform.

Cost Effective

ROI is high; For typical campaigns, CPE is under $0.40 each and CPM is under $5.00.

Relationships

Influencers are engaged long term for our clients and can be activated for future campaigns.

Content

Re-use creative posts for Regrams as well as other internal marketing collateral.

Proven

Our case studies with global clients proves the efficacy of this type of influencer campaign.

Tracking Performance and Monthly Reporting

Tracking performance

Providing our clients visual performance statistics is a vital part of our offering and these reports are often the highlights of internal marketing metrics meetings. The OYE Multicultural Influencer Platform can provide performance details on metrics including:

Quantity of User Generated Content Posts (UGC)
Number of Impressions
Number of Video Views
Number of Engagements

Engagement Rate
Images of Top Posts
Regram / Retweet Opportunities
Brand Ambassador Recommendations
and MORE!

Monthly Reports

Monthly results reporting is included to better understand the engagement created through the Multicultural Influencer Platform.

These reports include Regram/Retweet opportunities, brand ambassador introductions, and all metrics mentioned above.

Frequently Asked
Questions!

Q: We primarily market to the general audience, not necessarily multicultural consumers. Can we use the OYE platform?

A: Absolutely. OYE can be used for ALL audiences, regardless of age, gender, ethnicity, etc.

Q: We already have a mailing list of influencers/clients that we want to provide an experience for via the OYE platform, is this possible?

A: Definitely. After Clicking ACCEPT below, just note that in the Campaign Details.

Q: In regards to FTC requirements, How does the OYE Multicultural Platform comply with FTC disclosure requirements?

A: We recommend to all of our influencers to follow the standard guidelines in disclosure, in which the FTC recommends to give readers the essential information and provide a simple disclosure will usually be sufficient such as, “Company X gave me this product to try …” We refer to these guidelines, and particularly these Q&A’s on the FTC site.

CASE STUDY

Bar-S (FUD USA)

The Challenge

FUD USA, a high-end Mexican food brand under the Bar-S umbrella, had the goal to create organic brand awareness and to engage Hispanic influencers to try their fine and unique foods. O.Y.E., together with the FUD team, wanted to create an authentic campaign to drive meaningful Hispanic consumer engagement. It was up to O.Y.E. to strategize the best way to communicate with these potential customers and brand ambassadors through social media.

Our Approach

O.Y.E.’s software methodology was used to find opportunities to delight influential Latinos who use social media to talk about food, recipes, and more. This provided FUD USA a chance to engage Hispanic consumers naturally by sending them a personalized box of swag and even coolers full of their meats and cheeses. The robust campaign included monthly giveaways as well to drive multiple engagement points. Messaging was geared primarily towards Mexican consumers who know FUD USA already as a premium brand in Mexico.

RESULTS

FUD’s results with the Hispanic consumer were outstanding. Among them:

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One user-generated Instagram video post from a Hispanic influencer with 77,000 followers posted 33 times for the brand on her social media channels including a livestream video on Facebook that had over 10,000 views.

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During one month, the Multicultural Surprise & Delight campaign generated more than 10,000 engagements and 670,000 impressions.

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O.Y.E. has worked with 250+ influencers in the most recent year for the FUD USA brand. These influencers have created over 7,000,000 impressions and have shared 400+ posts for the brand at a cost per engagement (CPE) well under their normal cost of advertising.