Multicultural Influencer Platform
OYE! discovers multicultural influencers and sends them custom boxes with our clients' latest products to deliver memorable experiences
WHAT WE DO
Today, in a world where almost everything is digital, brands need creative ways to market their products in a cost effective manner. The OYE platform provides our clients with access to multicultural influencers who request a complimentary product or swag item from our clients to try.
These unpaid influencers receive our custom box and then post on their social media, reaching their thousands of engaged followers about our clients' brand and products.
How does your company measure Multicultural KPIs?
We Connect Brands With Micro-influencers (True Consumers) Online to Drive Measurable Results
Our Content Gets Views!
@Soyregia posted for FUD and her instagram post received 28,160 views and 741 likes!
This Instagram post from @Iamtyannah got 23,600 views and 2,300 likes!
Our Influencers are Creative!
@Cookingwithlove_4my5 posted a very re-grammable picture on her Instagram!
Influencers capture the moment and share off the efficacy of our clients’ products. @Dlondo24 posts a picture of himself beach-side, rocking a look from our client Got2b hair products.
Our Process
Our team uses OYE software to find top multicultural social media influencers that match your target audience.
Our team ships your swag or products to these top influencers, ensuring delivery as quickly as same-day!
Your influencers receive your care package, love it, and share User Generated Content (UGC) on their social channels, write blogs, create un-boxing videos and more!
Managing the receiving, packaging, and shipping orders to multicultural influencers can take significant time and money! We understand that your plate is already full, which is why we created the OYE platform to offer a one-stop shop and handle everything including:
1. Finding multicultural influencers that match your specific guidelines.
2. Communicating and obtaining addresses from multicultural influencers.
3. Procurement, packaging, and fulfillment of all needed materials in order to supply the experience/product/swag to influencer.
4. Handwritten cards that use their @name to give a personal experience for each influencer.
How it Works
Fast and Simple is How It Should Be!
We understand that your world is already hectic which is why we made it simple to join the OYE Multicultural Influencer Platform in 2 easy steps!
STEP 1: GENERATE CAMPAIGN DETAILS
We’ll help you select the quantity of monthly influencers and identify other key components to make sure your campaign is optimized for the best ROI possible. Campaign details include:
- Name of campaign
- Influencer industry(ies) (Beauty, Sports, Entertainment, Food, etc)
- Social Media Channels (Twitter, Instagram, Facebook, YouTube, etc.)
- Campaign Hashtag (for influencers to use when posting about the product on their social media)
- Date range of campaign
- Influencer criteria (for example: competitive brands to avoid, age preferences, etc.)
- Regions (national, regional, etc)
Note: That we ALWAYS exercise good taste in avoiding profanity, nudity, politics, religion, etc.)
STEP 2: PRODUCT / SWAG DETAILS
We’ll help you choose the best products or swag and get the details about them to provide influencers all the information they need to create the best content for your brand! Product details include:
- Product/Swag Name
- Product/Swag Description
- Product/Swag URL
- Product/Swag Value
- Product/Swag Weight
Once we receive the products or swag from you, then we take care of everything else!
4 Benefits of Using OYE Influencer Platform
Cost Effective
Our return on investment is high; For typical campaigns our CPE (cost per engagement) is under $0.40 each and CPM (cost per thousand impressions) is under $5.00. These numbers beat standard digital ad campaign ROI figures in most industries.
Long Term Influencer Relationships
Influencers are engaged long term for our clients and can be activated for future brand ambassador campaigns.
Re-purposing Content
Many of our clients use the creative posts that influencers create for Regrams as well as other internal marketing collateral.
Proven With Large Brands
Our case studies of work (see below) with global clients in diverse industries proves the efficacy of this type of influencer campaign.
Clients We Serve
*Campaign results can vary
TRACKING PERFORMANCE
Providing our clients visual performance statistics is a vital part of our offering and these reports are often the highlights of internal marketing metrics meetings. The OYE Multicultural Influencer Platform can provide performance details on metrics including:
- Quantity of User Generated Content Posts (UGC)
- Number of Impressions
- Number of Video Views
- Number of Engagements
- Engagement Rate
- Images of Top Posts
- Regram / Retweet Opportunities
- Brand Ambassador Recommendations
- and MORE!
EXAMPLE RESULTS
1 Video Post
+30K Engagements
1 Month Campaign
~ 670K Impressions
1 Month Campaign
+10K Unique Views
Influencer with 77,000 followers
posted 33 times
MONTHLY REPORTS
Monthly results reporting is included to better understand the engagement created through the Multicultural Influencer Platform.
These reports include Regram/Retweet opportunities, brand ambassador introductions, and all metrics mentioned above.
