Hispanic Fast Food Market Research Report

Appetite for Relevant Content - The Hispanic Consumer

From 1970 to 2015, the U.S. Quick Service Restaurants industry has grown from $6 billion to $200 billion annually. Hispanics, who visit 6.3 fast food restaurants each month, drive that growth and over-index all U.S. consumers across all subcategories – including Pizza, Mexican, Burgers, Chicken, Asian and more. Download the Hispanic fast food market research report from this page.

  • Hispanics tend to use Spanish more frequently when they generate content themselves, as opposed to responding to content published by brands or influencers that was previously in English.
  • The majority of the social conversation related to the QSR industry comes from the Hispanic male audience. Females tend to share images of time with friends and enjoying one brand over another. Men also share companion images and
    information about the food itself.
  • Conversation tends to be positive in the QSR space. Much of the positive sentiment relates to friends and family enjoying food together. Satisfying  cravings, first-time experiences and late night enjoyment also delivered strong positive conversation.
  • Overall, Hispanics like to share their experience eating inside fast food restaurants by sharing sentiments about satisfaction, fulfilling craves or anticipating going to the restaurant.


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