Top 5 Candy Bars | Multicultural Analysis


Project Description

Whether late night (or late morning!) everybody enjoys a candy bar. Candy bars can come in so many varieties, they can be crunchy or chewy because everyone has their own preference. In this multicultural analysis we picked four of the top candy bars: Hershey’s, Twix, Reese’s, and KitKat, to share insights on the Top Candy Bars Popular among Hispanics and Blacks, who use social media to discuss these delicious snacks. Download the free multicultural analysis of Candy Bars to find out more.


To get a better understanding of the chocolate bar industry, the O.Y.E. Social listening tool was utilized. This analysis was extrapolated from a data set of 23,359 conversations on Twitter, of which 2,691 were from verified U.S. Hispanics and 1,538 were from verified Black Americans. All data was gathered from 11/29/2019 – 12/13/2020.

Download the Report