Pizza Restaurants Multicultural Analysis

Project Description

Everybody loves pizza, and as of this year, there are estimated to be over 75,000 pizza focused restaurants in the United States. In New York City alone there are estimated to be 400 pizzerias, even some that will still sell a slice for just one dollar. In this update to our 2018 pizzeria multicultural analysis, the O.Y.E. team chose four of the most popular pizza chains to gain insight on Black American and U.S. Hispanic conversations surrounding these restaurants. These restaurants include Pizza Hut, Domino’s, Little Caesars, and Papa John’s. Though these chains are international, the study has been specifically focused on conversation exclusively from United States consumers. Download the free Pizza Restaurants Multicultural Analysis to find out more.


This analysis was extrapolated from a data set of 157,816 conversations on Twitter, of which 7,047 were from verified U.S. Hispanics and 9,499 were from verified Black Americans. These Twitter conversations were analyzed using O.Y.E Social Listening Tool. All data was gathered from 11/29/2021 – 6/14/2022.

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