Pizza Chains
Multicultural Analysis

Project Description

Pizza is a national comfort food that everyone enjoys. Americans of all different beliefs, ages, and backgrounds can sit down and enjoy a slice for any occasion, at any time. However, where you get your pizza from matters. Brands compete to be the household favorite, but how well do they do with Hispanic and African American audiences? Find out how the top four pizza chain brands do with multicultural consumers.


In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 107, 791 social media conversations on Twitter about different pizza chains from Twitter between 08/20/2018 – 09/19/2018. Download the free report with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities. Click below for the Full Version which includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences

Download the Report