Grilling Habits from Multicultural Audiences

Project Description

Spring is upon us, the temperature is rising, and people are starting to grill again. In this O.Y.E. report, we looked at 3 years of social media conversations regarding several of the top grill brands, such as Weber, Traeger, and The Big Green Egg to gain a better understanding of grilling habits from consumers and influencers. O.Y.E. proprietary software segmented conversations by age, ethnicity, gender, sentiment, and more to understand how multicultural audiences discuss how they use or feel about different grill brands. Download the report for free to see all findings. 

Methodology: Multicultural Grilling Habits Report

This analysis was extrapolated from a data set of 104,420 conversations on Twitter, of which 20,836 were from verified U.S. Hispanics and 17,194 were from verified Black Americans. All data was gathered from 3/07/2018 – 3/01/2021.

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