Grilling Habits from Multicultural Audiences
Spring is upon us, the temperature is rising, and people are starting to grill again. In this O.Y.E. report, we looked at 3 years of social media conversations regarding several of the top grill brands, such as Weber, Traeger, and The Big Green Egg to gain a better understanding of grilling habits from consumers and influencers. O.Y.E. proprietary software segmented conversations by age, ethnicity, gender, sentiment, and more to understand how multicultural audiences discuss how they use or feel about different grill brands. Download the report for free to see all findings.
Methodology: Multicultural Grilling Habits Report