Mexican Fast Food Chains – Social Listening Research

Project Description

In this O.Y.E short study we provide insights into Mexican Fast Food Chains from a wide set of diverse audiences. We observed data regarding some of the largest Mexican fast food chains such as Chipotle Mexican Grill, Taco Bell, Qdoba, and Del Taco. The information presented is segmented by age, ethnicity, gender, sentiment, and more to understand how multicultural audiences feel about Mexican fast food chains. Dowload the free report for more information.

Methodology

This analysis was extrapolated from a data set of 104,420 conversations on Twitter, of which  27,261 were from verified U.S. Hispanics and 10,938 were from verified Black Americans. All data was gathered from 12/03/2020– 3/05/2021.

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