Mexican Fast Food Chain Preferences – Social Listening Research

Project Description

In this O.Y.E. short study, we provide insights into Mexican fast-food chain preferences from a wide set of diverse audiences. We observed social media conversations regarding several of the largest Mexican fast food chain preferences such as Chipotle Mexican Grill, Taco Bell, Qdoba, and Del Taco. The information presented is segmented by age, ethnicity, gender, sentiment, and more to understand how multicultural audiences feel about Mexican fast-food chains. Download the free report for more information.


This analysis was extrapolated from a data set of 104,420 conversations on Twitter, of which 27,261 were from verified U.S. Hispanics and 10,938 were from verified Black Americans. All data was gathered from 12/03/2020– 3/05/2021.

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Download the Mexican Fast Food Chains Report

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