Multicultural Analysis of Popular Chip Brands

Project Description

As a follow-up to the popular O.Y.E. salty snack preferences multicultural social listening report, in this O.Y.E  multicultural analysis, four of the most popular chip brands are analyzed. These brands are Doritos, Cheetos, Pringles, and Lay’s. Data from diverse audiences was gathered to find out what these consumers are saying about these popular brands. The study is broken down by gender, ethnicity, age, sentiment, and language to identify how different groups engage with each brand. Download the free report now to learn more.

Methodology

This analysis was extrapolated from a data set of 219,779 conversations on Twitter, of which 72,387 were from verified U.S. Hispanics and 15,739 were from verified Black Americans. All data was gathered from 4/3/2021 – 6/2/2021.

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