OYE! is a business intelligence solution that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak. Our propriety algorithm is able to identify U.S. Hispanic influencers & micro-influencers and track their real-time conversations. In this study the OYE! software was used to review conversations among top NFL hispanic influencers.
The OYE! Pop Culture & Sports Hispanic Influencers Tracker analyzes the pulse of online conversations among top Spanish and English-speaking Hispanics.
The following are the top 3 topics NFL Hispanic Influencers were talking about on Instagram and Twitter on January 14th, 2018.
NFL Hispanic Influencers used the following hashtags the most:
- #CES2018 to speak about the annual consumer technology conference held in Las Vegas, Nevada
- #NFLPLAYOFFS to speak about the NFC and AFC Divisional Playoff games played over the weekend
- #NATIONALCHAMPIONSHIP to speak about the 2018 College Football National Championship Game between Alabama and Georgia
The OYE! solution identified and classified Hispanic influencers using the following criteria: use of relevant hashtags and significant following across social media channels. The Pop Culture and Sports Hispanic Tracker will continue to deliver insights during the next few weeks.
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