by Ari Bencomo | Jul 12, 2021 | Blog, Short Studies
As a recent graduate from Arizona State University in Marketing, it has been interesting to enter the professional world and see everything I learned in school come to life in my work. I have been fortunate to begin my journey as a Marketer at Nativa and its sister...
by Larissa Pagan | Apr 15, 2020 | Influencers, Short Studies
Due to the COVID-19 quarantine, multicultural influencers have needed to change their strategies to communicate on social media. Here at OYE, we investigated how influencers are managing this quarantine and how they are preparing for a post-coronavirus world. This...
by Eric Diaz | Apr 7, 2020 | Short Studies
Coronavirus Latinx Economic Impact Update As a follow up from the past two weeks (week 1 video and week 2 video) the OYE team breaks down various trends in U.S Hispanic conversations regarding COVID-19. In this video, OYE software was used to listen via social media...
by Larissa Pagan | Mar 27, 2020 | Short Studies
We are so excited to present to you our multicultural influencer of the week! This time we meet Asma Sufian or @Glazaam as she is known on Instagram. Our OYE software first ‘met’ Asma while searching for fashion influencers for a recent client campaign....
by Andrea Leon | Mar 27, 2020 | Short Studies
Coronavirus Hispanic Conversation Update As a follow up to last week’s video from the coronavirus research OYE is performing, the OYE health team breaks down numerous trends in U.S. Hispanic conversation including what English speaking vs. Spanish speaking...
by Eric Diaz | Mar 18, 2020 | Press, Short Studies
Coronavirus Hispanic Conversation Update In this video, the OYE team shares insights from the 4-week analysis of Hispanic conversation regarding the ongoing coronavirus outbreak. In its latest OYE short study on Hispanic health conversation, the OYE health team...
