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Black or African American? – OYE Software Updates its Terminology

Black or African American? – OYE Software Updates its Terminology

by Larissa Pagan | Jul 1, 2020 | Press

At O.Y.E. we are continually searching and listening to online conversations to create multicultural reports on trending topics. In these last few weeks, we used our software to analyze company response and support of the Black Lives Matter movement. Along with this...
How Influencers are Adapting to the Coronavirus Quarantine

How Influencers are Adapting to the Coronavirus Quarantine

by Larissa Pagan | Apr 15, 2020 | Influencers, Short Studies

Due to the COVID-19 quarantine, multicultural influencers have needed to change their strategies to communicate on social media. Here at OYE, we investigated how influencers are managing this quarantine and how they are preparing for a post-coronavirus world. This...
Introduction: Influential Fashion Advisor – @Glazaam

Introduction: Influential Fashion Advisor – @Glazaam

by Larissa Pagan | Mar 27, 2020 | Short Studies

We are so excited to present to you our multicultural influencer of the week! This time we meet Asma Sufian or @Glazaam as she is known on Instagram. Our OYE software first ‘met’ Asma while searching for fashion influencers for a recent client campaign....
Meet Multicultural Content Creator @Multiculturalmaven

Meet Multicultural Content Creator @Multiculturalmaven

by Larissa Pagan | Feb 27, 2020 | Influencer Features, Influencers

“I want to stand out as a multicultural mom and raise my kids in a diverse home”. This is what @multiculturalmaven told us in her interview for OYE and we are so glad to select this empowered Hispanic woman as the focus of our next multicultural content creator...

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