This past May 25th, OYE! Intelligence platform’s growth and work with corporate brands were highlighted in the Phoenix Business Journal. Amongst topics that were discussed was OYE’s assistance with companies’ Hispanic corporate strategy, as written by Hayley Ringle of the Phoenix Business Journal.
“OYE! is a local software company that helps brands and organizations target Hispanic consumers has snagged some big national clients. OYE! Business Intelligence is billed as the first and only Hispanic business intelligence solution. OYE! hopes to create a better Hispanic Corporate Strategy for companies looking to target specific audiences to market towards.
The Phoenix-based startup works with big-name brands — such as White Castle, Kroger, Big Lots and MassMutual Financial Group — to identify what Hispanic people are saying about them and their competitors online, said co-founder and CEO Natasha Pongonis. Oye means, “to listen” in Spanish.
OYE recently secured contracts with Henkel North America hair brands Got2b and Schwarzkopf, and has numerous well-known brands in the pipeline expected to close this summer, including Arizona State University and Southwest Airlines.”
To read the entire article, please visit the story on The Phoenix Business Journal.
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