In late July, Eric Diaz, Partner and Cofounder of O.Y.E. Intelligence, was interviewed by Shoutout Arizona. He revealed what experiences and people have influenced him, which included the four most valuable lessons he learned from his mentor Mike O’Brien from his previous career at Staples, Inc. 

Eric Diaz being interviewed about him and Cofounding OYE Intelligence.

Important Lessons Learned

Lesson 1: If the response to your question will not affect your plan, don’t ask the question

Lesson 2: Your Job as an Employee is to make your Boss’s Life Easier

Lesson 3: Polite at ALL Times

Lesson 4: Always Add Value

Did you know?

In the same interview, he was asked “What should our readers know about your business?”. Eric followed with, “At the age of 18, I was a troubled kid having been arrested half a dozen times for crimes that led me to spend a summer in juvenile detention. That winter, I visited Peru for the first time and got to know my extended family there. I realized as I met my 3 cousins (a lawyer, a doctor, and a psychologist) that I was squandering my own opportunities having been born in a much wealthier country, the U.S. I resolved to work harder from then on in order to take full advantage of the benefits I was born with”.

As of today, he is a Phoenix area business owner in the Marketing/Technology Industry. Eric has  led the Nativa by focusing on the needs of our clients in order to deliver the best long-term solutions. In 2014, he co-founded OYE Business Intelligence which is a platform that segments and monitors real-time online multicultural conversations allowing clients to make educated business decisions and develop culturally relevant communications with hard-to-reach audiences and ethnic groups across the U.S.

In addition to his technological and multicultural marketing, Eric also opened a shared office space, Coworking on 15th Ave in 2014 and is an instructor at Phoenix College.

Eric Diaz smiles with attendees at an event hosted by the Arizona Hispanic Chamber of Commerce.

Eric Diaz attends local Phoenix event StartUpScaleUp.

Eric’s Favorite Phoenix/Tempe Locations

Lastly, he highlights his favorite local go-to spots within and just outside the Phoenix valley. If a friend were visiting him, these would be the places he’d take them. “1. Best hike – South Mountain Summit trail (less people, beautiful, and under 2 hours) 2. Best meal – Lolos or Cornish Pasty (both downtown) 3. On the Water – Tempe Town Lake – (rent a kayak/paddle boat from there cheap) 4. Arcade Games – Bonus Round (free games and great drinks) 5. Lost Leaf – Best bar and 365 days of live music 6. Churchills – Best cigar bar 7. Bike Ride – Ride Central Ave from downtown all the way to South Mountain (bonus points if you go to the top!)”.

Located at Coworking on 15th Ave, Eric and his peers smile for a group picture.