Welcome to our very first blog in which we will feature multicultural influencers found by the Multicultural Influencer Platform. For the inaugural post, say hello to Edwin Lunes! We chose him for this first post because, among all influencers, we feel he has a very unique style. Keep reading to learn more about Edwin!👀

Edwin Lunes defines himself as a part-time model, stylist and vlogger. Edwin stays busy! In addition to working on his passion, he also works part-time at Sephora and as a Henna artist. In 2014 he started his modeling career, working for a tuxedo rentals company in Phoenix. In 2016 Edwin won Mr. Teen Latino USA and soon after he found himself doing skits, print work and videos for a production company, which had led him to even more professional fashion runways.

For five years Edwin has been recognized in and out of Arizona as a multicultural Instagram influencer in the health and beauty industry. He is proud that he is also well known for personal empowerment as well as spirituality. He is a Certified International Professional Makeup Artist and he uses his primary and secondary account (@lunesartistry) to share his work with his followers and potential clients.

Edwin mentions that his target audience is mostly people who reside in Arizona (very well known for its multiculturalism), and who range in age between 16 to 27 years old. Edwin has studied his audience and has found that approximately 60% of his followers are women.

In the past, Edwin has worked with well-known brands including Axe, Old Spice, Fila, and Tostitos. He has also collaborated with agencies including Social Native and the Meraki Model Academy.

When we asked Edwin what makes his content different from other male influencers, he explained that having his own perspective, being relatable to his followers and doing things outside of the box when it comes to photo shoots and videos are what allows him to walk to the beat of his own drum.

Rapid-Fire questions🔥

  • Birthday: July 6♋
  • Birthplace: Texas
  • Number of followers: 4,909
  • Favorite food: Sushi, Thai food, Indian fooood🍛
  • Favorite make-up product: Obsessed more with skincare but definitely concealer
  • Person you admire the most: My mom❤️& Jaden Smith
  • Favorite Netflix series: So many but Siempre Bruja rn (right now)
  • Favorite YouTuber: Myself duh🙄 and bretmen rock
  • Favorite brand: Milk Makeup & NYX (Juvia’s Place as well🙏❤️)
  • Starbucks’ go-to drink: Green tea frap almond milk, 2 pump hazelnut, 1 pump vanilla
  • Biggest fear: Getting kidnapped for ransom
  • Favorite quote: “Good things fall apart so better things can come together.”✨❤️
  • Favorite word: Love or Maktub

Learn more about Edwin below and check out several of our favorite posts from this terrific influencer!

1. Edwin has worked with one of our favorite clients göt2b (@got2b). We love how he embraces his own natural curls in this pic. What do you think?

2. Eyebrows and highlighter on fleek! Edwin Lunes’ is our #NoMakeUpMakeUp goals!

3. We love the mixing of both classic and modern styles! Nobody does it better than Edwin…

View this post on Instagram

Describe your personal style?! My personal style is really fluid, I love to do classic looks from each era of the past and mix it in with things that are trending today. At heart I love everything and anything contemporary. My alter ego is very goth grunge dark types of styling. I just really enjoy to be versatile; I’m always trying a new look. Whether that be with accessories, clothing or a new hairstyle … just branching out from the normal. Fashion is about taking a risk.🕴🏻❗️ Full interview in link !! 🙏🏽✨ Clothing @buffaloexchange & @zara Photography:@tammyhodgesphoto Publication:@twistedmalemagazine #nymodel #nyc #malemodel #malefashion #malemodelscene #malefashionmodel #malemodels #mensfashion #highfashion #highfashionmodel #editorial #newyorkmodel #malemakeup #modeloftheyear #modelsquad #avantegarde #malemuas #malemua #like #published #latino #culture #menseditorial #curlyhair #editorial #editorialphotography #art #phoenix #cachos #ootd #trending

A post shared by Edwin H. Lunes🌙 (@edwinlunes) on

4. One of our favorites: the Frida Kahlo-inspired look! We absolutely love it!

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I am my own muse, I am the subject I know best. The subject I want to know better. Pain, pleasure, and death are no more than a process for existence. The revolutionary struggle in this process is a doorway open to intelligence. – Frida Kahlo Editorial For @madmotivemag Photography @lozaphotography Clothing @natalia___acosta @saks @saksoff5th @thesaksman Hair @carmen.prieto.9 #nymodel #nyc #malemodel #malefashion #malemodelscene #malefashionmodel #malemodels #mensfashion #highfashion #highfashionmodel #fridakahlo #newyorkmodel #malemakeup #modeloftheyear #modelsquad #avantegarde ##malemuas #malemua #like #published #latino #culture #menseditorial #curlyhair #editorial #malefrida #fridakahloquotes #art

A post shared by Edwin H. Lunes🌙 (@edwinlunes) on

Learn more about Edwin, check out his fantastic Instagram profile! @edwinlunes