inspirational female influencer“There’s something so special about a woman who dominates in a man’s world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer.”

These are the words of the famous global artist, Rihanna. Inspiration from these words is a huge reason why we at OYE have selected inspirational female influencer, model, beauty and lifestyle blogger, and entrepreneur, @notbasicblonde_ as our next multicultural influencer spotlight.

Her real name is Olyasha (Olya) Novozhylova, and this hard worker who hails from Ukraine keeps herself busy not only by providing insightful reviews and recommendations about beauty products, but also by inspiring women between the ages of 21-55 via her own podcast. Olya is the farthest from basic. Her unique style has allowed her to become a popular style influencer since 2016, yet Olya recalls her strong passion for fashion beginning at the young age of 3!

She now has a strong following on platforms such as Instagram, Twitter, and Pinterest, where she focuses on style tips and models different clothing brands. Olya’s main topics of influence include fashion, product reviews, lifestyle, makeup, skincare, and supplements.

Her favorite part about being an influencer? 

Olya loves to talk to people, offer her style guidance, and support her audience. Sharing her experiences is very important to Olya, and she truly hopes people can learn from her. 

Not So Basic Blog

One of Olya’s most popular platforms includes her Not Basic Blonde Blog, where she provides her audience a fun read and way to keep up with her latest reviews on products, lifestyle and travel tips, and even fashion advice! Olya features a variety of partnerships she has completed with well-known brands including EOS, Drunk Elephant, Tarte, Steve Madden, Boxy Charm, and more!


Our favorite posts by @notbasicblonde_

We love this awesome photo of Olya attending a Punjabi wedding, where she was able to embrace a different culture and sport a beautiful Lehenga.


We can’t help but marvel at all the pops of color in this photo of Olya!

🔥Rapid-Fire Questions🔥

  • Birthday: October 7

  • Birthplace: Ukraine

  • Number of followers: 540K 

  • Favorite food: seafood, raw food in general

  • Favorite Netflix series: Narcos, but she prefers movies

  • Biggest fear: She doesn’t have any fears. She faces them.

  • Something people don’t know: She has a business degree.

  • Favorite quote: “Hustle until your haters ask if you’re hiring.” – Steve Maraboli

  • Favorite word: Goddess 


Want more?

If you want to keep up with @NotBasicBlonde don’t forget to follow her on Instagram!

Also! Check out our previous influencer spotlight where we featured @MarreMusic.