OYE! is a business intelligence solution that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak. Our propriety algorithm is able to identify U.S. Hispanic influencers & micro-influencers and track their real-time conversations. In this case we use OYE! to find Pop-Culture & Sports Hispanic Influencers.
The OYE! Pop-Culture & Sports Hispanic Influencers Tracker analyzes the pulse of online conversations among top Spanish and English-speaking Hispanics.
The following are the top 3 topics Pop Culture & Sports Hispanic Influencers were talking about on Instagram and Twitter from November 28th – December 5th, 2017.
Hispanic Influencers used:
- #SFGIANTS to speak about the pursuit of highly sought out free agents, Giancarlo Stanton and Shohei Ohtani
- #SORTEOMUNDIAL to speak about the recent revealing of group placements for the 2018 World Cup in Russia
- #GRAMMYS to speak about the recent release of the 60th Grammy Awards nominations
The OYE! solution identified and classified Hispanic influencers using the following criteria: use of relevant hashtags and significant following across social media channels. The Pop Culture and Sports Hispanic Tracker will continue to deliver insights during the next few weeks.
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