Comparing Banking Brands
Multicultural Analysis

Project Description

When you choose a bank, you place a lot of trust into a company. The four largest banks in the United States obviously have the trust of the general market but what do minorities have to say about them? Find out with this report that analyzes African American and Hispanic banking preferences.


In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 110,000 social media conversations on about back to school topics gathered from Twitter between 09/24/2018 – 10/24/2018.

Download the free report with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities. Click the PayPal Add to Cart button below for the Full Version which includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences

Download the Report