Diverse Discussions of Big Box Stores | Multicultural Analysis

Project Description

Big Box Stores are loved by many people as they offer many different products. Everyone goes to or has gone to Walmart, Target, or Costco in their lifetime. In this multicultural analysis, the O.Y.E team chose to focus on these three of the most prominent household names to gain insight into Black American and U.S. Hispanic conversations surrounding these stores. The chosen conversations revolve around Walmart, Target, and Costco only. This study has been specifically focused on conversations exclusively with United States customers. Download the free report to learn more about the topic.


This analysis was extrapolated from a data set of 247,997 conversations on Twitter, of which 8,277 were from verified U.S. Hispanics and 10,445 were from verified Black Americans. All data was gathered from 4/13/2023 – 5/09/2023.

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