Minority Conversations about gamescom

Project Description

gamescom is an annual video games trade fair normally held in Germany however, amidst the pandemic, they chose to to move the event to being purely digital attracting more than 2 million simultaneous spectators to the even from around the world. 

O.Y.E. Business Intelligence took a look at social media data in order to create insights regarding minority conversations about gamescom. These conversations were segmented into groups to help compare ethnicity, gender, age, and more. Download the Report to find out more!

Methodology

This analysis was extrapolated from a data set of 55,753 conversations on Twitter, of which 11,656 were from verified U.S. Hispanics and 2,904 were from verified Black Americans. All data was gathered from 08/23/2020 – 08/30/2020.

Download the Report