Reopening of the Economy after Coronavirus – Impact on the Multicultural Audience

Project Description

As we continue OYE research on Coronavirus (COVID-19), the latest installment of our multicultural research has a focus on the economic impact of coronavirus among diverse audiences. In this report, OYE software was utilized to deliver the multicultural discussion of reopening the economy during coronavirus. This analysis based on social media conversations on social media, insights cover language, gender analysis, location, keyword word clouds, and top shared posts.


This analysis was extrapolated from a data set of 61,141 conversations on Twitter, of which 7,011 were from verified Hispanics and 3,286 from verified African Americans. All the data was gathered from 4/11/2020 – 5/11/2020.

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