Christmas Movies 2017 Online Conversation Analysis

Project Description

In this report, OYE! software was utilized to deliver Christmas movie Hispanic insights based on social media conversations about The Grinch, The Polar Express, Home Alone, Elf, and Rudolph the Red-Nosed Reindeer during the dates of December 1st – December 14th, 2017. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 54,566 conversations online discussing the film of which 3,612, or approximately 6.6%, were from verified Hispanics.

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