Midterm Election
Multicultural Analysis

Project Description

The Midterm elections are sometimes over looked by the Presidential elections but they are just as important! Among the political ads that and the campaigns pushing for citizen to register to vote, there are average citizens sharing their thoughts and opinions. These multicultural conversations about the midterm election are critical to the bigger picture.


In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 200,000 social media conversations on about back to school topics gathered from Twitter between 09/16/2018 – 10/12/2018. Download the Report with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities. Click below for the Full Version which includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences

Download the Report