Hispanic Cash Apps Online Conversation Analysis

Project Description

Cash apps are all the rage in 2018, and rarely do millennials pull out traditional currency to split a meal or payback a friend. In this report, OYE! software was utilized to deliver Hispanic cash apps preferences based on social media conversations on Twitter during the dates of April 9th – April 16th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 46,230 Twitter conversations online discussing their preferred cash apps of which 2,615 or approximately 5.4%, were from verified Hispanics.

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