Hispanic Auto Insurance Options Conversation Analysis

Project Description

Picking the right car insurance provider can be a difficult and frustrating task as a buyer does not see the benefit of car insurance until he/she gets into an accident. Commonly, the large brands place ads that discuss the importance of selecting the car insurance that best fits a driver’s needs and is within their budget. So how does one pick the correct car insurance? And what do Hispanics truly discuss online when reviewing their car insurance options?

In this report, OYE! software was utilized to deliver Hispanic insights based on social media conversations on Twitter about many of the largest car insurance brands during the dates of 03/10/2018 – 06/10/2018. Insights cover ethnicity, language, location, category analysis, top influencers, and top shared posts.

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