Bingeing Popular TV Shows during the Coronavirus Pandemic – Multicultural Analysis 2020

Project Description

In these last few months, we saw most everyone locked up in their homes and unable to get out away from the TV. So you know what that means…time to BINGE. We might have been trapped, but America’s favorite binge-worthy TV shows provided a needed relief during tough times. The shows analyzed for this report were Game of Thrones, Stranger Things, and Tiger King. Download the report free to learn more.

Methodology

In this report, OYE software was utilized to deliver Hispanic and African American entertainment insights based on social media conversations on Twitter about three top TV programs during the dates of April 17th – May 27th, 2020.

This analysis was extrapolated from a sample of 25,850 Twitter conversations online discussing the most popular shows in America of which 11,790 were from verified Hispanics and 2,580 were from verified African Americans providing insights on binge-worthy TV show demographics.

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