Hispanic Instant Coffee Preferences
Multicultural Analysis

Project Description

Instant coffee seems to be a popular choice for people who want a morning caffeine fix without the hefty price of a daily cup of joe at coffeehouse chains. African American and Hispanic instant coffee preferences vary, so this report explores how five of the top instant coffee brands found in groceries across the U.S. fare among multicultural consumers.


In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 11,225 social media conversations on Twitter about different instant coffee brands from Twitter between from 12/07/2018 – 03/07/2019. Download the free report with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.

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