Black Friday & Cyber Monday
Multicultural Analysis

Project Description

Everyone is watching and waiting for the yearly Black Friday and Cyber Monday deals. While some are excited for the deals, others dread spending so much money. Check out what Hispanic and African American shoppers have to say about 2018’s Black Friday and Cyber Monday experience.

In this report, OYE! software was utilized to deliver multicultural insights based on a sample of 92,000 social media conversations on about back to school topics gathered from Twitter between 11/19/2018 – 11/27/2018.

Download the free Sample Version with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities. The Full Version includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences

Download the Report