FIFA Women’s World Cup | Multicultural Analysis

Project Description

Now that the 2019 FIFA Women’s World Cup Final has come and gone with the U.S. Women’s National Team winning and setting new records, we look back and review how the multicultural audience discussed the Round of 16 matches. In particular, we look at how Hispanic and African American soccer passion may differ between the ethnicities, and even between English and Spanish speaking Hispanics.

In this report, OYE! software was utilized to analyze multicultural World Cup data based on social media conversations during the first week of the 2019 World Cup on the dates of June 19 – June 26, 2019. Insights cover ethnicity, language, gender, location, hot topics, top shared posts, and top Hispanic and African American influencers.


This analysis was extrapolated from a sample of 37,023 online U.S. conversations discussing the first week of the 2019 FIFA Women’s World Cup. From this sample, 4,614 were from verified U.S. Hispanics and 2,383 were from verified African American consumers. Download the free report with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.

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