Intelligent Timekeeping: Which Smartwatch Brands “Sync” With Diverse Users?

Project Description

Smartwatches are more than just intelligent timekeeping. From calorie counts to unlocking the front door, we place so much of our connectivity into these incredible pieces of technology in order to get the most out of our everyday activities. In this O.Y.E. report we perform a multicultural analysis of popular smartwatch brands such as Apple, Fitbit, and Garmin, and then see where they each stand among diverse users. Want to know which brand lost sync with their users, and which one ran like clockwork? Find out by downloading this free report now!


This analysis was extrapolated from a data set of 134,801 conversations on Twitter, of which 36,987 were from verified U.S. Hispanics and 8,284 were from verified Black Americans. All data was gathered from 5/10/2021 – 7/20/2021.

Listen to the Podcast on our Spotify Channel

Download the Intelligent Timekeeping Multicultural Analysis 

Watch the Videocast on our Nativa Channel