Diverse Conversation
Regarding the NBA Bubble

Project Description

The NBA season was cut short in 2020 due to a world-wide pandemic, and rather than postpone the season until next year the NBA decide to create a “Whole New Game“, where they will keep the players isolated from the outside world for the duration of the season by keeping them at Walt Disney World Resort to play at one of their three arenas.

The O.Y.E. tool was used to analyze Twitter conversations around the NBA Restart and the NBA Bubble. O.Y.E. is able to segment this data into groups based on ethnicity, age, language spoken, and much more. Additionally, the language analysis tool gathers sentiment and keyword data to break down diverse conversations around the NBA Restart.

Methodology – Conversations about NBA Restart

This analysis was extrapolated from a data set of 90,850 conversations on Twitter, of which 4,900 were from verified U.S. Hispanics and 9,446 were from verified Black Americans. All data was gathered in the 90 day period from 05/26/2020 – 08/24/2020.