Multicultural Film Insights
The 1998 Disney movie, Mulan, is well-known for its story featuring the only Asian Disney princess. Now, Hollywood is promising a live-action remake set to premier in 2020. The internet exploded last week, even with only few specific movie details, as online users shared their ideas and opinions about this childhood classic.
In this report, OYE! software was utilized to deliver multicultural film insights based on social media conversations on Twitter about Mulan between 08/11/2018 – 08/15/2018.
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- Topic analysis comparisons between Hispanic and African American consumers
- Topic analysis comparisons between English and Spanish speaking Hispanic consumers
- Top shared social media posts among Hispanic and African American consumers
- And comparisons between top influencers from the Hispanic and African American audiences