Pixar’s Coco Online Conversation Analysis

Project Description

In this report, OYE! software was utilized to deliver Pixar Hispanic insights based on social media conversations about the movie Coco between the dates of November 23rd – November 30th, 2017. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 24,000 conversations online discussing the film of which 6,842, or approximately 28.2%, were from verified Hispanics.

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