Multicultural Game Console Demographics of Playstation 5 and Xbox Series X

Project Description

When Sony and Microsoft dropped new gaming consoles in 2020, social media conversations exploded surrounding these popular devices. Every day people were trying their hardest to get their hands on a Playstation 5 or Xbox Series X and discussing their excitement for the new games and progressive features being offered. Want to see the multicultural game console demographics analysis of the conversations surrounding these brands? Download this free report now!


This analysis was extrapolated from a data set of 29,815 conversations on Twitter, of which 10,498 were from verified U.S. Hispanics and 1,797 were from verified Black Americans. All data was gathered from 8/24/2021 – 8/26/2021.

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