Super Bowl LII Hispanic Brand Preferences Online Conversation Analysis

Project Description

In this report, OYE! software was utilized to analyze Hispanic brand preferences based on social media conversations about the Super Bowl LII commercials during the date of February 4th, 2018. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.

This analysis was extrapolated from a sample of 57,955 conversations online discussing the annual football game of which 5,969 or approximately 10%, were from verified Hispanics.

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