Which NFL Teams are Scoring on Social Media with Diverse Audiences

Project Description

The NFL Playoffs are on! There are many conversations online with fans from diverse audiences, sharing their support for their favorite NFL team or their disgust after a game that was not played to their liking. In this report, we specifically look at the conversation surrounding conversations from diverse audiences of the most popular NFL teams, the Dallas Cowboys, Green Bay Packers, New England Patriots, Pittsburgh Steelers, and Seattle Seahawks. 

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Enjoy Reports on the NFL? Read our other NFL Short Studies Here:
Podcast: Which NFL Teams are Scoring with Diverse Audiences
NFL Team Preferences Among Hispanics
NFL Hispanic Fans Choose the Dallas Cowboys over the Steelers & Patriots

 

Methodology

This analysis was extrapolated from a data set of 99,603 conversations on Twitter, of which 17,181 were from verified U.S. Hispanics and 25,628 were from verified Black Americans. All data was gathered from 11/29/2019 – 12/13/2020.

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