Hispanic Football Fans Analysis Report

Project Description

As the NFL season is coming to a climax, Hispanics from all over the Americas are turning to support their beloved teams.

O.Y.E. software analyzed conversations to determine team preferences among Hispanics and Black Americans regarding three of the top teams in the NFL. Among these teams, the most popular football team among Hispanics was the Dallas Cowboys as they led in absolute volume of mentions compared to the New England Patriots and Pittsburgh Steelers. The gap between the Cowboys and the other two teams may be a result of the Cowboys embracing the sizeable Hispanic fan base throughout the years as well as their relative proximity to NFL fans that reside in Mexico.

Mexico has more than 22 million NFL fans, with more than 40 million fans in Latin America, making it the second most popular sports league in the region.

O.Y.E. insights found that the Cowboys led all teams in Hispanic male conversation, contrasting the Patriots which led male conversation. The Cowboys also had the highest percentage of Spanish conversations among Hispanics and led English usage among Hispanics.

This analysis was extrapolated from a data set of 298,382 conversations on Twitter, of which 20,095 were from verified U.S. Hispanics and 12,556 were from verified Black Americans. All data was gathered from 10/20/2021 – 11/15/2021.

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