The Problem
The issue with current social listening software is that they do not adequately Identify, Measure and Analyze ongoing multicultural conversations on different social media channels such as Instagram, Facebook, Twitter, blogs and more.
Current Software:
Can’t Identify multicultural consumers adequately.
Can’t Measure sentiment, interests, and social channel of choice for people of African or Asian descent residing in different countries.
Can’t Analyze English speaking Hispanics and compare them to Spanish or Bilingual speaking consumers.
The Solution
O.Y.E. turns data into actionable insights. It identifies influencers by gender and ethnicity. It analyzes English and Spanish speaking U.S. Hispanics and determines preferences between ALL ethnicities in ALL countries worldwide.
How it Works
Gathering Data – O.Y.E. software gathers online data directly from the source via API connections to social media platforms as well as gathered from over 1,000,000 of the most trafficked online blogs, forums, and mainstream media websites.
Proprietary Algorithm – The OYE algorithm has continuously been refined since 2015 in order to provide the most accurate likelihood that any given piece of online content is shared from a multicultural consumer.
Analytics – OYE provides finalized reports with insights and recommendations so that our clients can make educated decisions regarding their target markets.
Our Team
Eric
Diaz
CFO
Joshua
Jarukaruta
Digital Analyst
Ariadne Eredy Bencomo
Marketing Analyst
Christian
Arenas
Digital Analyst
Natasha
Pongonis
CEO
Focus Groups interview a dozen people. Surveys call thousands. O.Y.E. provides insights based on MILLIONS of public conversations. Which should you choose?