Top Streaming Device Brands – Multicultural Analysis

Project Description

With the rising popularity of streaming devices overtaking cable TV, users of these platforms are given exclusive access to many of their favorite shows, movies, and networks. Many streaming device users have become loyal fans of their favorite shows and brands, voicing their opinions on social media.

In this market research report, we analyzed conversations from Twitter regarding differing opinions on top streaming device brands including Roku, Apple TV, Amazon Fire TV Stick, and Google Chromecast.



This analysis was extrapolated from a data set of 55,825 conversations on Twitter, of which 5,222 were from verified U.S. Hispanics and 3,127 were from verified Black Americans. All data was gathered from 10/22/2020 – 1/13/2021.

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